Innovators Resources
We bring you a selection of top resources picked from the market
These resources include best practices, templates and other tools that startups and innovators can use
We cover a wide range of topics, from fundraising to financial modelling, sales, marketing, and many others
These materials and resources are general in nature to be used by projects and startups at their own discretion
The 6 most used Resources for Innovators
Short Pitch Deck Templates
Pitch Deck
Pitch deck template for your fundraising experience
PPT Pitch deck Template
Free Pitch Deck Template
Standard Financial Model
Standard Financial Model
By Kruze Consulting
Download the templates
Model Documents by Startup Estonia
Legal Documents
By Startup Estonia
Download the templates
Short Pitch Deck Templates
Pitch Deck
Pitch deck template for your fundraising experience
PPT Pitch deck Template
Free Pitch Deck Template
Standard Financial Model
Standard Financial Model
By Kruze Consulting
Download the templates
Model Documents by Startup Estonia
Financial Model Doc
By Startup Estonia
Download the templates
Sales Strategy
Sales Strategy
By close
Read the full article
Cold reach out template – email
Cold Reach out template
Email and LinkedIn
Download Template Email
Download Template LinkedIn
The Real Definition of Growth Marketing
Growth Marketing
By Reforge
Discover the full article
Sales Strategy
Sales Strategy
By close
Read the full article
Cold reach out template – email
Cold Reach out template
Email and LinkedIn
Download Template Email
Download Template LinkedIn
The Real Definition of Growth Marketing
Growth Marketing
By Reforge
Discover the full article
Our Full Database Of Resources
Name | Description | Format | Category | Author | Publisher | Author and Publisher | URL | Name OLD | Name v2 |
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How To: Business Model Canvas Explained | This article explains the Business Model Canvas (BMC), a strategic management tool to quickly and easily define and communicate a business idea or concept. You can use this tool to quickly and easily define and communicate a business idea. The aim is to work through the fundamental elements of a business or product, structuring an idea in a coherent way. | Article | Business & Operating Model | Mike Ebinum | Sheda | Mike Ebinum - Sheda | https://medium.com/seed-digital/how-to-business-model-canvas-explained-ad3676b6fe4a | https://medium.com/seed-digital/how-to-business-model-canvas-explained-ad3676b6fe4a||How To: Business Model Canvas Explained | How To: Business Model Canvas Explained |
How to Write a Great Value Proposition | This article lists five steps to write a value proposition, from identifying all the benefits your product offers to connecting this value to your buyer’s problem and differentiating yourself as the preferred provider of this value. Your value proposition is the core of your competitive advantage, lifting conversion rates and sales. The aim is to create a value proposition the specifies the problems your product can solve, the benefits it brings and why customers should buy from you instead of a competitor. | Article | Business & Operating Model | Lindsay Kolowich | Hubspot | Lindsay Kolowich - Hubspot | https://blog.hubspot.com/marketing/write-value-proposition | https://blog.hubspot.com/marketing/write-value-proposition||How to Write a Great Value Proposition | How to Write a Great Value Proposition |
Why Your Operating Model Is More Important Than Your Business Model | This article explains the foundations and the goals of an operating model, as well as a list of high-level steps on how to create an operating model for your business. If you plan to scale or franchise your business, your operating model is as important as your brand and team. | Article | Business & Operating Model | Waleed Rashed | Entrepreneur.com | Waleed Rashed - Entrepreneur.com | https://www.entrepreneur.com/article/281950 | https://www.entrepreneur.com/article/281950||Why Your Operating Model Is More Important Than Your Business Model | Why Your Operating Model Is More Important Than Your Business Model |
Architecting an operating Model. A platform for accelerating digital transformation. | This article provides a guide to structure an operating model, exploring how successful transformations align models with clear strategies. An organization has a far better chance at succeeding when an operating model is aligned with the strategy. | Article | Business & Operating Model | Anne Kwan, Maximilian Schroek, Jon Kawamura | Deloitte | Anne Kwan, Maximilian Schroek, Jon Kawamura - Deloitte | https://www2.deloitte.com/content/dam/insights/us/articles/5078_architecting-an-operating-model/DI_architecting-an-operating-model.pdf | https://www2.deloitte.com/content/dam/insights/us/articles/5078_architecting-an-operating-model/DI_architecting-an-operating-model.pdf||Architecting an operating Model. A platform for accelerating digital transformation. | Architecting an operating Model. A platform for accelerating digital transformation. |
Operating models that navigate business volatility | This article describes how to build a working operating model capable of withstanding business volatility. The world and business are evolving at a faster pace than ever before, increasing the business volatility and thus demanding stability. | Article | Business & Operating Model | Dave Kuder, Mic Locker, Matt Schreibeis, Alex Wittenberg | Deloitte | Dave Kuder, Mic Locker, Matt Schreibeis, Alex Wittenberg - Deloitte | https://www2.deloitte.com/content/dam/Deloitte/us/Documents/process-and-operations/us-operations-operating-models-that-navigate-business-volatility.pdf | https://www2.deloitte.com/content/dam/Deloitte/us/Documents/process-and-operations/us-operations-operating-models-that-navigate-business-volatility.pdf||Operating models that navigate business volatility | Operating models that navigate business volatility |
Introducing the next-generation operating model | This this online tool, the Business Model Canvas, is a strategic management template for developing new or existing business models. Structure key questions on this single-page tool comprising all 9 elements of a company’s offering and operations. | Article | Business & Operating Model | Xavier Lhuer, Tunde Olanrewaju, Rohit Sood, Hyo Yeon | McKinsey | Xavier Lhuer, Tunde Olanrewaju, Rohit Sood, Hyo Yeon - McKinsey | https://www.mckinsey.com/~/media/McKinsey/Business%20Functions/McKinsey%20Digital/Our%20Insights/Introducing%20the%20next-generation%20operating%20model/Introducing-the-next-gen-operating-model.ashx | https://www.mckinsey.com/~/media/McKinsey/Business%20Functions/McKinsey%20Digital/Our%20Insights/Introducing%20the%20next-||Introducing the next-generation operating model | Introducing the next-generation operating model |
How to Ask the Right Questions During Customer Research | This article answers key questions about user research such as: how do I conduct an interview properly? What kind of questions should I ask? Which questions are better for the interview and which you should leave for a survey? No market research and analysts’ forecasts can give you as much insight and practical data as a well-thought-out customer interview. | Article | External Analysis | Ula Holovko | The Startup | Ula Holovko - The Startup | https://medium.com/swlh/how-to-ask-the-right-questions-during-customer-research-e40eb7d2fe3 | https://medium.com/swlh/how-to-ask-the-right-questions-during-customer-research-e40eb7d2fe3||How to Ask the Right Questions During Customer Research | How to Ask the Right Questions During Customer Research |
The Complete Guide to the KANO Model | The KANO model is a typical method used to help you to quantify, cluster and visualize customer needs in an efficient manner such that the team can work towards satisfying these needs. This article provides clear information about how and when to use this method for customer feedback integration. | Article | External Analysis | Daniel Zacarias | IBM Design | Daniel Zacarias - IBM Design | https://medium.com/design-ibm/kano-model-ways-to-use-it-and-not-use-it-1d205a9cf808 | https://medium.com/design-ibm/kano-model-ways-to-use-it-and-not-use-it-1d205a9cf808||The Complete Guide to the KANO Model | The Complete Guide to the KANO Model |
Quantitative vs Qualitative Research | Understand when to use different methods of customer research. Quantitative and qualitative research are complementary methods that you can combine to get results that are both wide-reaching and deep. | Article | External Analysis | Survey Monkey | Survey Monkey | Survey Monkey - Survey Monkey | https://www.surveymonkey.com/mp/quantitative-vs-qualitative-research/ | https://www.surveymonkey.com/mp/quantitative-vs-qualitative-research||Quantitative vs Qualitative Research | Quantitative vs Qualitative Research |
How to do market research: A 6 step Guide | This article provides a 6-step guide covering the basics of market research. Market research is a crucial process of gathering information about your business’s buyers personas, target audience, and customers to determine how viable and successful your product or service would be among these people. The aim is to learn how to conduct market research using primary and secondary research methods to identify your target customers and competitors. | Article | External Analysis | Debbie Farese | Hubspot | Debbie Farese - Hubspot | https://blog.hubspot.com/marketing/market-research-buyers-journey-guide | https://blog.hubspot.com/marketing/market-research-buyers-journey-guide||How to do market research: A 6 step Guide | How to do market research: A 6 step Guide |
How to Perform a Best-in-Class Competitor Analysis (w/ Template) | This article provides a framework for a competitor analysis covering business & company metrics, product, customers & awareness, and marketing. Done properly, competitive analysis will give you plenty of quantitative and qualitative data to back your own business decisions. The aim is to understand where your business falls in the market and to find new opportunities to make your product stand out. | Article | External Analysis | Masha Maksimava | Buffer | Masha Maksimava - Buffer | https://buffer.com/library/competitor-analysis | https://buffer.com/library/competitor-analysis||How to Perform a Best-in-Class Competitor Analysis (w/ Template) | How to Perform a Best-in-Class Competitor Analysis (w/ Template) |
5 things early startups should know about competitor research | This article lists 5 tips/common mistakes for startups, from not evaluating one’s own company to considering the solution over addressing the problem. It is of key importance to always keep in mind the customer’s point of view. The aim is to get accurate, actionable information and avoid a few common mistakes. | Article | External Analysis | Yulia Semenova | Hackernoon | Yulia Semenova - Hackernoon | https://hackernoon.com/5-things-early-startups-should-know-about-competitor-research-df3b4a6e5f8 | https://hackernoon.com/5-things-early-startups-should-know-about-competitor-research-df3b4a6e5f8||5 things early startups should know about competitor research | 5 things early startups should know about competitor research |
The basics of financial accounting for startups | This article is part of a series on how to think about entrepreneurial finance. While the finance function is much more strategic than just financial accounting, both bookkeeping and accounting are vital to every business’s success. This article will provide you with the basics, as well as the other main benefits of thoroughly knowing your numbers. | Article | Financial Planning | Marte Matin | EU-Startups | Marte Matin - EU-Startups | https://www.eu-startups.com/2019/08/the-basics-of-financial-accounting-for-startups/ | https://www.eu-startups.com/2019/08/the-basics-of-financial-accounting-for-startups||The basics of financial accounting for startups | The basics of financial accounting for startups |
Understanding SAFEs and Priced Equity Rounds | YC Partner and GC Carolynn Levy details the basics of startup financing and how modern early stage rounds of financing are done using convertible securities, like SAFE. For startups, the investment negotiation is often the first time they get exposed to the workings of different funding vehicles. This knowledge will help you even out the playing field, as investors are experts in these topics. | Article | Fundraising | Carolynn Levy | Y Combinator | Carolynn Levy - Y Combinator | https://www.startupschool.org/videos/79 | https://www.startupschool.org/videos/79||Understanding SAFEs and Priced Equity Rounds | Understanding SAFEs and Priced Equity Rounds |
Crucial Parts of a Pitch Deck | Slidebean put together a graphic that visually shows how opinions vary between different venture capital firms and successful start-ups — it seems like we just can’t agree on what makes a pitch deck ‘good’. | Article | Fundraising | The Startup | - The Startup | https://medium.com/swlh/how-to-structure-a-pitch-deck-for-investors-4743f9b46a73 | https://medium.com/swlh/how-to-structure-a-pitch-deck-for-investors-4743f9b46a73||Crucial Parts of a Pitch Deck | Crucial Parts of a Pitch Deck | |
How to Pitch Your Company - The Seven Questions | This post condenses the pitch creation process to answering seven questions. If you can answer all seven questions succinctly you’ll be well ahead of the curve. It is much easier to talk to an investor if they understand what your company does. To be effective, your pitch has to be clear and concise every time you speak to investors, and this article will help you achieve that goal. | Article | Fundraising | Michael Seibel | Y Combinator | Michael Seibel - Y Combinator | https://blog.ycombinator.com/how-to-pitch-your-company/ | https://blog.ycombinator.com/how-to-pitch-your-company||How to Pitch Your Company - The Seven Questions | How to Pitch Your Company - The Seven Questions |
Startup Valuation Methods: Everything You Need to Know | This article showcases a few valuation methods, that are widely used in the venture capital world. To determine a fair valuation for your startup is difficult. And it is almost impossible to do “right”, as often in an early venture phase, many key financial indicators are still missing. The valuation is therefore highly dependent on the negotiation process and a mutual understanding on how to reach an agreement. | Article | Fundraising | Upcounsel | - Upcounsel | https://www.upcounsel.com/startup-valuation-methods | https://www.upcounsel.com/startup-valuation-methods||Startup Valuation Methods: Everything You Need to Know | Startup Valuation Methods: Everything You Need to Know | |
Important Questions to prepare when fundraising | Compiled by Miruna Girtu, SyndicateRoom’s Strategic Partnerships Manager and head of SR Connect, The Art of Fundraising aims to help guide entrepreneurs through the often perilous road of raising early-stage funding. If you’re raising funds in the near future, you can quickly go through the chapters and practice articulating answers to the questions you find most relevant. Alternatively, if you’re just starting to build a company, use the guide to put things in perspective. | Article | Fundraising | Miruna Girtu | Syndicate Room | Miruna Girtu - Syndicate Room | https://www.syndicateroom.com/guides-and-reports/the-art-of-fundraising | https://www.syndicateroom.com/guides-and-reports/the-art-of-fundraising||Important Questions to prepare when fundraising | Important Questions to prepare when fundraising |
Is Government Funding Good for Your Startup? | This article showcases common (mis)conceptions about public funding for startups. Sometimes, investors have a strong opinion on who should and who shouldn’t receive public grants. Being able to answer questions about public funds you have received will increase your chances of securing investments during fundraising. | Article | Fundraising | Luke Sykora | eCorner | Luke Sykora - eCorner | https://ecorner.stanford.edu/articles/is-government-funding-good-for-your-startup/ | https://ecorner.stanford.edu/articles/is-government-funding-good-for-your-startup||Is Government Funding Good for Your Startup? | Is Government Funding Good for Your Startup? |
Ten Questions Every Founder Should Ask before Raising Venture Debt | In this guide, the most important questions about venture debt are answered. There’s an adage that says your first job as a startup CEO is to make sure your company never runs out of cash. But when financing a growing company, venture debt can be a great supplement to venture capital and in some cases may be a necessity. | Article | Fundraising | Brian Feinstein, Craig Netterfield, Allen Miller – Bessemer Venture Partners | Bessemer Venture Partners | Brian Feinstein, Craig Netterfield, Allen Miller – Bessemer Venture Partners - Bessemer Venture Partners | http://ctinnovations.com/wp-content/uploads/2017/06/Bessemer-Guide-to-Venture-Debt.pdf | http://ctinnovations.com/wp-content/uploads/2017/06/Bessemer-Guide-to-Venture-Debt.pdf||Ten Questions Every Founder Should Ask before Raising Venture Debt | Ten Questions Every Founder Should Ask before Raising Venture Debt |
How to present virtually | This short presentation goes trhough some dos and donts when presenting your company virtually for example during an e-pitching event or demo day online. | Article | Fundraising | Dealflow.eu | - Dealflow.eu | https://7110946.fs1.hubspotusercontent-na1.net/hubfs/7110946/How%20to%20present%20virtually%20-%20dos%20and%20donts.pdf | https://7110946.fs1.hubspotusercontent-na1.net/hubfs/7110946/How%20to%20present%20virtually%20-%20dos%20and%20donts.pdf||How to present virtually | How to present virtually | |
Pitch Deck Guide | This document, built by Dealflow.eu, will help you to produce the best pitch deck that will convince investors! | Article | Fundraising | Dealflow.eu | - Dealflow.eu | https://7110946.fs1.hubspotusercontent-na1.net/hubfs/7110946/Pitch%20Guide%20by%20Dealflow.pdf | https://7110946.fs1.hubspotusercontent-na1.net/hubfs/7110946/Pitch%20Guide%20by%20Dealflow.pdf||Pitch Deck Guide | Pitch Deck Guide | |
Venture capital startup interview questions: Fundraising financial questions | This is the fourth part of a series on venture capital startup interview questions, on fundraising financial questions We cover almost every question an investor will ask you when you are pitching to raise money, so you are totally prepared. | Article | Fundraising | Alexander Jarvis | Medium | Alexander Jarvis - Medium | https://medium.com/@adjblog/venture-capital-startup-interview-questions-fundraising-financial-questions-62f78ca4df20 | https://medium.com/@adjblog/venture-capital-startup-interview-questions-fundraising-financial-questions-62f78ca4df20||Venture capital startup interview questions: Fundraising financial questions | Venture capital startup interview questions: Fundraising financial questions |
Startup Investment Guide: 10 steps to assess whether a venture is suitable for investment | Prior to making an investment decision, you have to make sure that the opportunity makes sense both strategically (with a validated offering along with a compelling and competitive go-to-market path) as well as financially. Here’s then our structured 10-step process to make sure you’re investing in the right venture. Let’s start! | Article | Fundraising | board of innovation | - board of innovation | https://www.boardofinnovation.com/blog/startup-investment-guide-10-steps-to-assess-whether-a-venture-is-suitable-for-investment/ | https://www.boardofinnovation.com/blog/startup-investment-guide-10-steps-to-assess-whether-a-venture-is-suitable-for-investment||Startup Investment Guide: 10 steps to assess whether a venture is suitable for investment | Startup Investment Guide: 10 steps to assess whether a venture is suitable for investment | |
Creating a Shareholder Agreement: What to Include in an Effective Agreement | Definition of the main clauses of a shareholder agreement with explanation of the various alternatives possible | Article | Legal Procedures | Legal Nture | - Legal Nture | https://www.legalnature.com/guides/creating-a-shareholder-agreement-what-to-include-in-an-effective-agreement | https://www.legalnature.com/guides/creating-a-shareholder-agreement-what-to-include-in-an-effective-agreement||Creating a Shareholder Agreement: What to Include in an Effective Agreement | Creating a Shareholder Agreement: What to Include in an Effective Agreement | |
Quick guide to IP for startups | As the name of the document says, this paper is a quick guide to the main types of IP rights that the startups may be interested to protect. Also, It is presented in seven easy step the logic process that a startup should follow to be sure its right are properly protected. The document uses the Finnish law as an example to explain how to deal with the autorities in charge of IP protection, but the reccommandation are applicable in all the European Countries. | Article | Legal Procedures | Papula Nevinpat | - Papula Nevinpat | https://www.papula-nevinpat.com/wp-content/uploads/2016/07/Papula_IPR_opas_200x200_2015_en_LR.pdf | https://www.papula-nevinpat.com/wp-content/uploads/2016/07/Papula_IPR_opas_200x200_2015_en_LR.pdf||Quick guide to IP for startups | Quick guide to IP for startups | |
How 4 Top Startups are reinventing organizational structure | This article explores case studies of innovative governance approaches for startups. With the opportunity to be dispersed remotely and to build complex products without factories and production lines, the tech industry is particularly able to pursue innovative approaches to structure, management, and organization. | Article | Management | Adam Henshall | process.st | Adam Henshall - process.st | https://www.process.st/organizational-structure/ | https://www.process.st/organizational-structure||How 4 Top Startups are reinventing organizational structure | How 4 Top Startups are reinventing organizational structure |
Rewarding Talent: Employee Stock options | This handbook is designed to help European founders make critical decisions about the ESOP (Employee Stock Option Plan) and explains, why it is a great way to motivate your employees. Who do you offer stock options to? How many? When? How do you adapt your policy as you grow, and as you move into different geographies? How can you ensure employees understand the scheme? | Article | Management | Index Ventures | - Index Ventures | https://www.indexventures.com/rewardingtalent/the-index-ventures-experience | https://www.indexventures.com/rewardingtalent/the-index-ventures-experience||Rewarding Talent: Employee Stock options | Rewarding Talent: Employee Stock options | |
How to Manage a Remote Team | This article provides ideas for how a startup should set up their team to be successful at remote work. It gives real world insights and learnings into how you can make remote work… work. | Article | Management | Wade Foster | Zapier | Wade Foster - Zapier | https://zapier.com/learn/remote-work/how-manage-remote-team/ | https://zapier.com/learn/remote-work/how-manage-remote-team||How to Manage a Remote Team | How to Manage a Remote Team |
The Ultimate Startup Marketing Strategy For Incredible Growth | This article focuses on both customer acquisition and improving your product-market fit. Successful startup marketing requires that you have both a great product and great marketing because a great product alone is not enough to succeed, just like no amount of marketing will make a bad product gain a mass audience. | Article | Marketing | Marcus Taylor | VentureHarbour | Marcus Taylor - VentureHarbour | https://ventureharbour.com/ultimate-startup-marketing-strategy/ | The Ultimate Startup Marketing Strategy For Incredible Growth | The Ultimate Startup Marketing Strategy For Incredible Growth |
Guide to Startup Marketing without a big budget | This article provides a list of options for getting your marketing moving in the right direction without having to expend too many resources. Startups are typically short in terms of money. The goal is to determine what measures you can take when you don’t have the budget for a big marketing campaign. | Article | Marketing | Josh Ledgard | Kickoff Labs | Josh Ledgard - Kickoff Labs | https://kickofflabs.com/blog/guide-to-startup-marketing-without-a-big-budget/ | Guide to Startup Marketing without a big budget | Guide to Startup Marketing without a big budget |
The Advanced Guide to Startup PR | This article covers some things that will give your company the boost it needs as effectively as press coverage. In order to grow, your startup requires effective promotion. The aim is to get the right press coverage so that you can increase your visibility and acquire more customers at a key stage in your startup’s development. | Article | Marketing | Neil Patel | Neil Patel - | https://neilpatel.com/blog/advanced-guide-to-startup-pr/ | https://neilpatel.com/blog/advanced-guide-to-startup-pr||The Advanced Guide to Startup PR | The Advanced Guide to Startup PR | |
How to Create a B2B Content Strategy | This article provides points and strategies to consider when creating effective content. It’s content that moves your prospects through the buyer’s journey, reinforcing relationships at every stage of the sales funnel. The aim is to establish yourself as a thought leader in your industry via quality content, which has proven to generate the most organic search traffic and social shares. | Article | Marketing | Neil Patel | Neil Patel - | https://neilpatel.com/blog/b2b-content-strategy/ | https://neilpatel.com/blog/b2b-content-strategy||How to Create a B2B Content Strategy | How to Create a B2B Content Strategy | |
Guide to Make your Startup Branding Consistent Across all Platforms | This checklist highlights the most important steps to develop your brand. For many first-time entrepreneurs, it is surprising how many people overlook their company completely because of the branding and the visual messages they convey. | Article | Marketing | Irene Sun | Growth Hackers | Irene Sun - Growth Hackers | https://www.growth-hackers.net/perfect-startup-branding/ | https://www.growth-hackers.net/perfect-startup-branding||Guide to Make your Startup Branding Consistent Across all Platforms | Guide to Make your Startup Branding Consistent Across all Platforms |
Startup branding: how much does it really cost? | In this guide, you will received specific information about how much a branding project could cost you and how it can help you figure out what and how to communicate your company’s story. A brand is far more than logos and colors. A consistent brand identity not only communicates your company’s purpose and values to customers, but it also shapes your product development cycle and corporate culture. | Article | Marketing | Tech Crunch | - Tech Crunch | https://techcrunch.com/2019/03/28/startup-branding-how-much-does-it-really-cost/ | https://techcrunch.com/2019/03/28/startup-branding-how-much-does-it-really-cost||Startup branding: how much does it really cost? | Startup branding: how much does it really cost? | |
On-Page SEO: Complete Beginner’s Guide | Most people think there’s nothing more to on-page SEO than sprinkling a few keywords here and there. That’s false. Although keyword placement still matters, it’s much less important than it used to be. While on-page optimization is less straightforward than it once was, it’s still arguably the easiest part of SEO. It’s one of the few things you have full control over and doesn’t require much technical prowess. If you know how to make basic website edits, write (or know someone who can), and are willing to do a bit of research, you can do it well. Let’s get started. | Article | Marketing | Joshua Hardwick | Ahrefs | Joshua Hardwick - Ahrefs | https://ahrefs.com/blog/on-page-seo/ | https://ahrefs.com/blog/on-page-seo||On-Page SEO: Complete Beginner’s Guide | On-Page SEO: Complete Beginner’s Guide |
Counterintuitive Lessons on How to Get Better as You Scale, From Twilio’s Jeff Lawson | Discover Twilio CEO and co-founder Jeff Lawson unpacked granular approach to creating company values that stick through his 7 Counterintuitive Lessons on How to Get Better as You Scale | Article | Marketing | First Round Review | First Round Review | First Round Review - First Round Review | https://review.firstround.com/counterintuitive-lessons-on-how-to-get-better-as-you-scale-from-twilio%27s-jeff-lawson?utm_source=Firstround.com+Library&utm_campaign=70f0ec0462-jeff_lawson&utm_medium=email&utm_term=0_d9bb43e05b-70f0ec0462-79542369 | https://review.firstround.com/counterintuitive-lessons-on-how-to-get-better-as-you-scale-from-twilio%27s-jeff-lawson?utm_source=Firstround.com+Library&utm_campaign=70f0ec0462-jeff_lawson&utm_medium=email&utm_term=0_d9bb43e05b-70f0ec0462-79542369||Counterintuitive Lessons on How to Get Better as You Scale, From Twilio’s Jeff Lawson | Counterintuitive Lessons on How to Get Better as You Scale, From Twilio’s Jeff Lawson |
The Real Definition of Growth Marketing | As tech companies go all-in on growth, growth marketers are emerging as a critical component of winning growth models. But most people couldn't even tell you what growth marketing is, much less how to execute it well. In this post, the authors share their definition of growth marketing, including how it powers the growth model and relates to other growth and marketing domains. | Article | Marketing | Brittany Bingham and Mark Fiske | Reforge | Brittany Bingham and Mark Fiske - Reforge | https://www.reforge.com/blog/the-real-definition-of-growth-marketing | https://www.reforge.com/blog/the-real-definition-of-growth-marketing||The Real Definition of Growth Marketing | The Real Definition of Growth Marketing |
The Illusion of Product/Market Fit for SaaS Companies | Learn about the biggest myths of product/market fit. Part of the illusion of product/market fit is that there’s a belief that once you have it, you never lose it. There’s also the belief that there’s a magic moment where you have it and declare it. Worse, there’s the belief that it’s obvious when you have it. | Article | Product Development | Brad Feld | - Brad Feld | https://feld.com/archives/2015/01/illusion-product-market-fit-saas-companies.html | https://feld.com/archives/2015/01/illusion-product-market-fit-saas-companies.html||The Illusion of Product/Market Fit for SaaS Companies | The Illusion of Product/Market Fit for SaaS Companies | |
The Product Management Triangle | Learn about the product management trianlge – a graphical model for discussing product management topics. Product management is a role that most software companies recognize to be critical. Yet, it is surprisingly hard to define “product management” in precise terms. The people who call themselves “product managers” do very different things from organization to organization. | Article | Product Development | Daniel Schmidt | doubleloop | Daniel Schmidt - doubleloop | https://medium.com/@danielfschmidt/introducing-the-product-management-triangle-4a5b9b02532c | https://medium.com/@danielfschmidt/introducing-the-product-management-triangle-4a5b9b02532c||The Product Management Triangle | The Product Management Triangle |
Project management for non-project managers | This holistic guide answers a range of questions about project management in general, necessary skills, steps, templates and useful software. In startups, roles are often rather flexible and responsibilities have to be taken on by employees not specialized for the situation. The aim is to master the art of project management: making a plan and executing it. | Article | Project Management | Atlassian | - Atlassian | https://www.atlassian.com/project-management | https://www.atlassian.com/project-management||Project management for non-project managers | Project management for non-project managers | |
Project Management for Startups & Entrepreneurs: A Quick reference guide | This article addresses why a startup needs project management and gives useful tips and tools for entrepreneurs on startup project management. There are many things employees in a startup have to take care of — finances, email threads, bugs to fix, conversations with clients, and more. | Article | Project Management | Vartika Kashyap | ProofHub | Vartika Kashyap - ProofHub | https://www.proofhub.com/articles/project-management-startups | https://www.proofhub.com/articles/project-management-startups||Project Management for Startups & Entrepreneurs: A Quick reference guide | Project Management for Startups & Entrepreneurs: A Quick reference guide |
Project Management Evolution: Startups vs. Enterprises | This article compares the different characteristics of startups vs. corporates. In a startup roles usually become intertwined, which leads to project managers being likely to take on many more duties outside of what they would traditionally do in an enterprise. This article gives an understanding of the different challenges so you can better predict what you might encounter moving from one environment to the other. | Article | Project Management | Vytas Butkus | Project Managers | Vytas Butkus - Project Managers | https://www.toptal.com/project-managers/program-manager/enterprise-project-management-vs-startup-project-management | https://www.toptal.com/project-managers/program-manager/enterprise-project-management-vs-startup-project-management||Project Management Evolution: Startups vs. Enterprises | Project Management Evolution: Startups vs. Enterprises |
A Simple Sales Methodology for B2B SaaS Startups | This article outlines how B2B SaaS founders need to modify their approach and to implement a simple sales methodology to increase their odds of success. In the early stages of most SaaS startups’ lives, it is often the CEO or founder who acts as the initial Head of Sales. While this makes sense given the likely resource constraints, and the value to be gained in getting in front of customers from Day 1, a lack of formal sales training and an absence of a sales process can seriously undermine the initial sales efforts. | Article | Sales | Alan Gleeson | Strategic Content Marketing | Alan Gleeson - Strategic Content Marketing | https://medium.com/strategic-content-marketing/a-simple-sales-methodology-for-b2b-saas-startups-bbc119247e1d | https://medium.com/strategic-content-marketing/a-simple-sales-methodology-for-b2b-saas-startups-bbc119247e1d||A Simple Sales Methodology for B2B SaaS Startups | A Simple Sales Methodology for B2B SaaS Startups |
How to shorten your sales cycle and avoid wasting time | This short article summarizes a B2B Sales Hacks: Calling high, i.e. reaching the highest level appropriate person in an organization that you can reach to hear your pitch. | Article | Sales | Mark Suster | Both Sides | Mark Suster - Both Sides | https://bothsidesofthetable.com/how-to-shorten-your-sales-cycle-and-avoid-wasting-time-92442c815b6f | https://bothsidesofthetable.com/how-to-shorten-your-sales-cycle-and-avoid-wasting-time-92442c815b6f||How to shorten your sales cycle and avoid wasting time | How to shorten your sales cycle and avoid wasting time |
The Key to Customer Centric Selling (& 9 Other Sales Methodologies) | This is a collection of proven Sales methods. Knowing these methods will help you to find the sweet spot by identifying the sales methodology best suited to your business at a specific point in the sales life cycle. The article will help you to know when to use which method. | Article | Sales | Emma Brudner | HubSpot | Emma Brudner - HubSpot | https://blog.hubspot.com/sales/6-popular-sales-methodologies-summarized | https://blog.hubspot.com/sales/6-popular-sales-methodologies-summarized||The Key to Customer Centric Selling (& 9 Other Sales Methodologies) | The Key to Customer Centric Selling (& 9 Other Sales Methodologies) |
The Sales Outreach Strategy That Won Us Our First 10 Customers | This article elaborates Hubspot’s outreach strategy. An outreach strategy is a specific set of tactics intended to attract new business – and having one is critical. Depending on the complexity of your sales organization, your outreach strategy can consist of one action or a combination of multiple tactics. | Article | Sales | Janet Comenos | HubSpot | Janet Comenos - HubSpot | https://blog.hubspot.com/sales/b2b-outreach-strategy-for-startups | https://blog.hubspot.com/sales/b2b-outreach-strategy-for-startups||The Sales Outreach Strategy That Won Us Our First 10 Customers | The Sales Outreach Strategy That Won Us Our First 10 Customers |
Sales advice for technical founders | This article explores how to identify and prioritize low hanging leads, how to get in front of these leads, and what a successful sales conversation looks like. You can have the best product or service, but if no one knows about it or understands the value, you won’t survive. Here you can read about three easy ways to jump start your sales and build the momentum you need. | Article | Sales | Carol Luong | Y Combinator | Carol Luong - Y Combinator | https://blog.ycombinator.com/sales-advice-for-technical-founders/ | https://blog.ycombinator.com/sales-advice-for-technical-founders||Sales advice for technical founders | Sales advice for technical founders |
10 Best CRM Software (2023) | This article explains how to choose the best CRM for your startup and how to optimize the work routine while staying on the top of the competition. Rapidly growing startups and small businesses are struggling to streamline their daily operations. According to NetHunt research of 400+ companies worldwide, less than 40% of startups use CRM for its main purpose — to keep and manage leads and customer data. Instead, startups rely solely on Excel files, Spreadsheets or other document-based solutions. | Article | Sales | Softailed | Softailed | https://softailed.com/best/crm-software | https://blog.markgrowth.com/how-to-choose-the-best-crm-for-a-startup-a-step-by-step-guide-6c90da483505||How to Choose the Best CRM for a Startup: A Step-by-step Guide | 10 Best CRM Software (2023) | |
The 12 Best Market Research Tools For Startups | This article provides a list of 12 great market research tools to help you succeed in your venture. Entrepreneurs make decisions every minute, and every such decision should be backed by data to minimize the chances of failure. The aim is to combine a good set of tools to conduct effective research enabling the organization to understand the customer’s problem in the most effective way possible. | Online Tool | External Analysis | Feedough | Feedough | Feedough - Feedough | https://www.feedough.com/startup-resources/market-research-tools/ | https://www.feedough.com/startup-resources/market-research-tools||The 12 Best Market Research Tools For Startups | The 12 Best Market Research Tools For Startups |
Cash Planning Tool | A free, visual tool to help you understand, manage and extend your cash runway. | Online Tool | Financial Planning | Startup Runway | - Startup Runway | https://startuprunway.io/ | https://startuprunway.io/||Cash Planning Tool | Cash Planning Tool | |
Burn Rate Calculator | Use the calculator to figure out your burn rate and months of runway based on the cash balance in your bank account for the last few months | Online Tool | Financial Planning | PILOT | - PILOT | https://pilot.com/blog/burn-rate-calculation-startup-runway-calculator/ | https://pilot.com/blog/burn-rate-calculation-startup-runway-calculator||Burn Rate Calculator | Burn Rate Calculator | |
Examples of Startups pitch deck | This links to an overview of various startup fundraising pitchdecks | Online Tool | Fundraising | Airtable | - Airtable | https://airtable.com/shrlU81ETkHGjj1QY/tbliSPfCMJLHiOcBZ/viwURlkEVU0J61kqz?blocks=hide%7C%7CStartup%20Pitch%20Decks | https://airtable.com/shrlU81ETkHGjj1QY/tbliSPfCMJLHiOcBZ/viwURlkEVU0J61kqz?blocks=hide%7C%7CStartup%20Pitch%20Decks||Examples of Startups pitch deck | Examples of Startups pitch deck | |
Intellectual property European Union | If you own intellectual property, you need to know how to manage and protect it. Check the benefits of protecting your intellectual property, the types of protection available and the procedures to follow. This EU website's page presents the main elements of EU protection of intellectual property. Everything is explained first in quick/easy definitions and then it is possible to find all the necessary details. In case of specific law requirements, the official source remains the most reliable also if it is highly suggeted to ask for advice to attoneys experts in the subject. | Online Tool | Legal Procedures | European Union Official Website | - European Union Official Website | https://europa.eu/youreurope/business/running-business/intellectual-property/index_en.htm | https://europa.eu/youreurope/business/running-business/intellectual-property/index_en.htm||Intellectual property European Union | Intellectual property European Union | |
63 of the Best Marketing Tools for Startups | This article provides an extensive, categorized list of tools for startups. In startup marketing, you need to strategically map out competitors, analyze and understand data, talk to customers and probably build parts of your website. The aim is to give a thorough introduction to some of the items you may have at your disposal as a startup marketer. | Online Tool | Marketing | Andrew Frawley | Startup Grind | Andrew Frawley - Startup Grind | https://www.startupgrind.com/blog/63-of-the-best-marketing-tools-for-startups/ | 63 of the Best Marketing Tools for Startups | 63 of the Best Marketing Tools for Startups |
Tools and Software list | What are the essential tools and software for product managers in 2020? Using the best product management software and tools are things you can control. Update your gear with this tailored guide and use tools to your product management process shine. | Online Tool | Product Development | Ellen Merryweather | Product School | Ellen Merryweather - Product School | https://www.productschool.com/blog/product-management-2/curated-list-tools-software-product-managers-2020/ | https://www.productschool.com/blog/product-management-2/curated-list-tools-software-product-managers-2020||Tools and Software list | Tools and Software list |
10 project management tools for startups | This article lists project management tools that startups will find valuable. Within startups specifically, team sizes are small, project agility is high, and team coordination is really critical. In this article. | Online Tool | Project Management | Eric Smith | Dzone | Eric Smith - Dzone | https://dzone.com/articles/10-project-management-tools-for-startups | https://dzone.com/articles/10-project-management-tools-for-startups||10 project management tools for startups | 10 project management tools for startups |
What’s In A Term Sheet? The World’s Most Irritating Not-Quite-Contract | Description of the term sheet and identification of the most common clauses included by VC or other kind of investors | Others | Legal Procedures | Bruce Gibney | Bruce Gibney - | http://web.archive.org/web/20130303042811/http:/www.foundersfund.com/uploads/term_sheet_explained.pdf | http://web.archive.org/web/20130303042811/http:/www.foundersfund.com/uploads/term_sheet_explained.pdf||What’s In A Term Sheet? The World’s Most Irritating Not-Quite-Contract | What’s In A Term Sheet? The World’s Most Irritating Not-Quite-Contract | |
How to win the talent war | This is a step-by-step guide to building company culture for small businesses. Even within the start-up universe, attracting and retaining the best talent requires more than a vision and a ping-pong table. In fact, the employee experience has become just as important as the customer experience. | Others | Management | Justworks | Justworks | Justworks - Justworks | https://assets.ctfassets.net/mnc2gcng0j8q/7FZFJchJrUEKeEese0w468/f4974934add3a65c8461378e195b818b/JustWorks_Whitepaper_TalentWar_v3_final.pdf | https://assets.ctfassets.net/mnc2gcng0j8q/7FZFJchJrUEKeEese0w468/f4974934add3a65c8461378e195b818b/JustWorks_Whitepaper_TalentWar_v3_final.pdf||How to win the talent war | How to win the talent war |
Creating a benefits package | Get an overview of benefits and a guideline on how to choose a suitable compensation package. A competitive salary is great, but increasingly people are looking for a more holistic offering from employers. Money isn’t the only motivating factor. In fact, some people are willing to take less pay in exchange for better benefits and perks. | Others | Management | Justworks | Justworks | Justworks - Justworks | https://downloads.ctfassets.net/mnc2gcng0j8q/2zgXMzEOaIw0YYY0SmaAmK/d1d466c9ab5fb2371bcca76c14cbaed5/Create_Benefits_Package.pdf | https://downloads.ctfassets.net/mnc2gcng0j8q/2zgXMzEOaIw0YYY0SmaAmK/d1d466c9ab5fb2371bcca76c14cbaed5/Create_Benefits_Package.pdf||Creating a benefits package | Creating a benefits package |
How to let employees go | This is a guide on the most important considerations to have when letting people go. You know you have to let an employee go, and you dread doing it. Firing people because they did something wrong, or simply laying them of because of what is happening within your business, involves sensitive emotions. Perhaps, due to an economic downturn, you have to let someone go with whom you have forged a friendship over the years. In other cases, you may fear that your employee will become angry and look for ways to damage your business after you part ways. You may also harbor concerns about how your other employees will react after you let someone go. | Others | Management | Justworks | Justworks | Justworks - Justworks | https://assets.ctfassets.net/mnc2gcng0j8q/4PDNGNgEuI2igiCmw8W2qU/a9d9c6bfd81ab4c0672fc6f834b4c1b2/How_To_Let_Employees_Go.pdf | https://assets.ctfassets.net/mnc2gcng0j8q/4PDNGNgEuI2igiCmw8W2qU/a9d9c6bfd81ab4c0672fc6f834b4c1b2/How_To_Let_Employees_Go.pdf||How to let employees go | How to let employees go |
Financial Modelling Template | Financial Modelling Google Sheet template for startups | Template | Financial Planning | Michael Batko | Michael Batko - | https://docs.google.com/spreadsheets/d/1zTtMVREHCCc8uWBTwmW5xKR3fmbMv9inSv6EvhFm29Q/edit#gid=0 | https://docs.google.com/spreadsheets/d/1zTtMVREHCCc8uWBTwmW5xKR3fmbMv9inSv6EvhFm29Q/edit#gid=0||Financial Modelling Template | Financial Modelling Template | |
Financial Projections Template | Financial projections are hard to calculate. Most templates are either too difficult or not complete. With this template, we tried to go further, to provide all the required functionality, and limit the complexity as much as possible. | Template | Financial Planning | equidam | - equidam | https://www.equidam.com/financial-projections-template/ | https://www.equidam.com/financial-projections-template||Financial Projections Template | Financial Projections Template | |
SaaS Financial Plan | Financial plan article from Chirstoph Janz, Partner at Point Nine Capital, with links leading to templates | Template | Financial Planning | Christoph Janz | The Angel VC | Christoph Janz - The Angel VC | http://christophjanz.blogspot.com/2016/03/saas-financial-plan-20.html | http://christophjanz.blogspot.com/2016/03/saas-financial-plan-20.html||SaaS Financial Plan | SaaS Financial Plan |
Multiple Peer Valuation Comparable | Dealflow.eu built this multiple peer valuation comparable. You should definitely try it! | Template | Financial Planning | Dealflow.eu | - Dealflow.eu | https://dealflow.eu/wp-content/uploads/2023/06/1.1-Multiuple-Peer-Valuation-Comparable.xlsx | https://dealflow.eu/wp-content/uploads/2023/06/1.1-Multiuple-Peer-Valuation-Comparable.xlsx | Multiple Peer Valuation Comparable | |
Startup Financial Models | Web page containing a links to template for standard financial modeling | Template | Financial Planning | Kruze Consulting | - Kruze Consulting | https://kruzeconsulting.com/five_tips_for_startup_financial_health/startup_financial_models/ | https://kruzeconsulting.com/five_tips_for_startup_financial_health/startup_financial_models||Startup Financial Models | Startup Financial Models | |
Investors CRM for startups | As a start-up who wants to fundraise, you will need to keep track of the investors you are contacting. This "Investors CRM" has been built by Dealflow.eu and is ready to be used! | Template | Fundraising | Dealflow.eu | - Dealflow.eu | https://dealflow.eu/wp-content/uploads/2023/06/Investor-Longlist-CRM-template.xlsx | https://dealflow.eu/wp-content/uploads/2023/06/Investor-Longlist-CRM-template.xlsx | Investors CRM for startups | |
Short pitch deck template | This template, produced by Dealflow.eu, will give you some hints on how to build the best pitch deck. | Template | Fundraising | Dealflow.eu | - Dealflow.eu | https://staging.dealflow.eu/wp-content/uploads/2023/11/PPT-Pitch-deck-Template.pptx | https://dealflow.eu/wp-content/uploads/2023/06/PPT-Pitch-deck-Template.pptx | Short pitch deck template | |
One Pager Exapmple - Cultivated Bio | Discover this One Pager by Cultivated Bio published by startup.ch | Template | Fundraising | Startup.ch | Startup.ch | https://www.startup.ch/demandit/files/M_BB941CC4DCEF687AD98/dms//File/CultivatedOnePagerv25shareable.pdf | https://www.startup.ch/demandit/files/M_BB941CC4DCEF687AD98/dms//File/CultivatedOnePagerv25shareable.pdf||One Pager Exapmple - Cultivated Bio | One Pager Exapmple - Cultivated Bio | |
One pager template | Dealflow.eu brings to you a potential template to build a One pager to attach when cold emialing investors | Template | Fundraising | Dealflow.eu | - Dealflow.eu | https://dealflow.eu/wp-content/uploads/2023/06/PPT-One-Pager-Template.pptx | https://dealflow.eu/wp-content/uploads/2023/06/PPT-One-Pager-Template.pptx | One pager template | |
Collection of templates for Pitch Deck | On this website, you will find several different versions of pitch deck templates. | Template | Fundraising | Basetemplates.com | - Basetemplates.com | https://www.basetemplates.com/pitch-deck-template/viewer/title-slide | https://www.basetemplates.com/pitch-deck-template/viewer/title-slide||Collection of templates for Pitch Deck | Collection of templates for Pitch Deck | |
Cold reachout templates - emails | Dealflow.eu brings to you a series of template that as EIC funded company you can use when approaching investors | Template | Fundraising | Dealflow.eu | - Dealflow.eu | https://7110946.fs1.hubspotusercontent-na1.net/hubfs/7110946/Cold%20reachout%20templates%20-Email%20(1)%20(2).pdf | https://7110946.fs1.hubspotusercontent-na1.net/hubfs/7110946/Cold%20reachout%20templates%20-Email%20(1)%20(2).pdf||Cold reachout templates - emails | Cold reachout templates - emails | |
Cold reachout template- Linkedin | Reaching out to a potential investor can be a time-consuming and painful process if you are not connected to the relevant people in the industry. What should entrepreneurs do to reach out to a potential partner, and how can founders leverage a professional networking site such as LinkedIn to connect with potential VC’s and raise money? | Template | Fundraising | Dealflow.eu | - Dealflow.eu | https://dealflow.eu/wp-content/uploads/2023/06/1.3-Cold-Reachout-Template-LinkedIn.pdf | https://dealflow.eu/wp-content/uploads/2023/06/1.3-Cold-Reachout-Template-LinkedIn.pdf | Cold reachout template- Linkedin | |
Series Seed Financing Documents | Templates of main seed phase's documents: Certificate of Incorporation, Shareholder agreements and term Sheet from a third investor | Template | Legal Procedures | Fenwick & West, LLP | seriesseed | Fenwick & West, LLP - seriesseed | https://www.seriesseed.com/posts/2010/02/series-seed-financing-documents.html | https://www.seriesseed.com/posts/2010/02/series-seed-financing-documents.html||Series Seed Financing Documents | Series Seed Financing Documents |
Term Sheet Template | Here, you will find the best Term Sheet template! | Template | Legal Procedures | Venture Capital Deal Terms | - Venture Capital Deal Terms | https://www.venturecapitaldealterms.com/hidden-ts-download-page | https://www.venturecapitaldealterms.com/hidden-ts-download-page||Term Sheet Template | Term Sheet Template | |
Term sheet unlocked | This summary of terms (Term Sheet) lays out the principal terms of a proposed Seed investment by Cherry Ventures Fund IV GmbH & Co. KG and/or its affiliates (Cherry). | Template | Legal Procedures | Moritz Nathusius | Cherrry Ventures | Moritz Mathusius - Cherry Ventures | https://medium.com/cherryventures/term-sheet-unlocked-c73f28bd15f7 | https://medium.com/cherryventures/term-sheet-unlocked-c73f28bd15f7||Term sheet unlocked | Term sheet unlocked |
Partnership Agreement | The article contains a link leading to a template for partnership agreement to create and detail the terms of a business partnership | Template | Legal Procedures | Legal Templates | - Legal Templates | http://../../../../../../:w:/r/sites/Dealflow/Shared%20Documents/General/02%20Resources/03%20Startup%20Resources/05%20Legal%20Resources/1.1%20Partnership%20Agreement%20Template.docx?d=we31837747a684932821a95008300f576&csf=1&web=1&e=wq5jDl | http://../../../../../../:w:/r/sites/Dealflow/Shared%20Documents/General/02%20Resources/03%20Startup%20Resources/05%20Legal%20Resources/1.1%20Partnership%20Agreement%20||Partnership Agreement | Partnership Agreement | |
Stock Option agreement | The article contains a link leading to a template to give employees the option to purchase the company's common stock within the terms and conditions of the agreement. This template is just a starting point and it is not tailored to unique circustances | Template | Legal Procedures | Equidam | - Equidam | https://www.equidam.com/wp-content/uploads/2016/08/FREE-TEMPLATE_Stock_option_agreement.doc | https://www.equidam.com/wp-content/uploads/2016/08/FREE-TEMPLATE_Stock_option_agreement.doc||Stock Option agreement | Stock Option agreement | |
Model Document - Equity Investment Template | Seed / Series A term sheet template that outlines the basic terms and conditions of an investment opportunity | Template | Legal Procedures | Startup Estonia | - Startup Estonia | https://media.voog.com/0000/0037/5345/files/Seed%20Equity%20Investment%20Term%20Sheet.docx | https://media.voog.com/0000/0037/5345/files/Seed%20Equity%20Investment%20Term%20Sheet.docx||Model Document - Equity Investment Template | Model Document - Equity Investment Template | |
Standard NDA | Template of Non Disclosure Agreement to protect your confidential information. | Template | Legal Procedures | Dealflow.eu | - Dealflow.eu | https://dealflow.eu/wp-content/uploads/2023/06/Standard-NDA-1.docx | https://dealflow.eu/wp-content/uploads/2023/06/Standard-NDA-1.docx | Standard NDA | |
Employee Agreement | The article contains a link leading to a Employee contract template for hiring purposes | Template | Legal Procedures | Legal Templates | - Legal Templates | https://legaltemplates.net/form/employment-contract/ | https://legaltemplates.net/form/employment-contract||Employee Agreement | Employee Agreement | |
Cap table Template | Here, you will find the best cap table template! | Template | Legal Procedures | Startup Estonia | - Startup Estonia | https://media.voog.com/0000/0037/5345/files/Cap%20Table.xlsx | https://media.voog.com/0000/0037/5345/files/Cap%20Table.xlsx||Cap table Template | Cap table Template | |
The Atlassian Team Playbook | This article provides step-by-step instructions for tracking your team’s health and new ways of working. Healthy teams are happier and more productive, it pays to invest in the teams, not just your product. The aim is to first identify strengths to exploit as well as challenge areas to grow, then improve your team’s overall health by the use of plays. | Template | Management | Atlassian | - Atlassian | https://www.atlassian.com/team-playbook | https://www.atlassian.com/team-playbook||The Atlassian Team Playbook | The Atlassian Team Playbook | |
Steal these high-converting sales email drip campaigns from 2 killer startups | There are a lot of great resources to learn about drip emails, but one of the best ways to see what’s working now is to study the email sequences of successful, fast-growing companies are sending to their leads now. | Template | Sales | Steli Efti | Close | Steli Efti - Close | https://blog.close.com/steal-these-email-drip-campaigns/ | https://blog.close.com/steal-these-email-drip-campaigns||Steal these high-converting sales email drip campaigns from 2 killer startups | Steal these high-converting sales email drip campaigns from 2 killer startups |
Free Sales Plan Template | This template help entreprenurs outline tehir company's sales strategy in one simple, coherent plan by HubSpot and Aircall. | Template | Sales | Hubspot | Hubspot | Hubspot - Hubspot | https://offers.hubspot.com/sales-plan-template?hubs_post-cta=anchor&hsCtaTracking=b91f6ffc-9ab7-4b84-ba51-e70672d7796e%7Cd1849ee9-479d-4792-af0e-68e5ea1df27f | https://offers.hubspot.com/sales-plan-template?hubs_post-cta=anchor&hsCtaTracking=b91f6ffc-9ab7-4b84-ba51-e70672d7796e%7Cd1849ee9-479d-4792-af0e-68e5ea1df27f||Free Sales Plan Template | Free Sales Plan Template |
How to talk to users | In this video, YC Partner Eric Migicovsky shares a framework for asking questions and collecting feedback from your users. Knowing where to start when learning about customer research techniques is hard, as depending on your situation, you will have to apply different methods. This video teaches you the essentials of customer research. | Video | External Analysis | Eric Migicovsky | Y Combinator | Eric Migicovsky - Y Combinator | https://www.startupschool.org/videos/63 | https://www.startupschool.org/videos/63||How to talk to users | How to talk to users |
Managing Startup Finances | In this video lecture, YC Partner and CFO Kirsty Nathoo shares the most common mistakes startups make with their finances and how they can be prevented. | Video | Financial Planning | Kirsty Nathoo | Y Combinator | Kirsty Nathoo - Y Combinator | https://www.youtube.com/watch?v=LBC16jhiwak | https://www.youtube.com/watch?v=LBC16jhiwak||Managing Startup Finances | Managing Startup Finances |
Simplify your pitch | As much as you want to, you can’t say everything in your pitch. In this section, you’ll learn how simplify your pitch to get the reactions you want from customers and investors. | Video | Fundraising | David Mandell | Techstars | David Mandell - Techstars | https://youtu.be/tjS3SlIRoTs | https://youtu.be/tjS3SlIRoTs||Simplify your pitch | Simplify your pitch |
Pitching in Front of Investors | Here, you will learn how to pitch your project in front of investors! | Video | Fundraising | Itxaso de Palacio | Invest Horizon | Itxaso de Palacio - Invest Horizon | https://youtu.be/oDWbZvitPIg | https://youtu.be/oDWbZvitPIg||Pitching in Front of Investors | Pitching in Front of Investors |
How to evaluate Startup Ideas | In this video lesson, YC Partner, Kevin Hale, walks you through the process of evaluating ideas. Knowing when an idea is promising can be very subjective and hard to verify. This class will help you apply more objectivity when evaluating ideas. | Video | Management | Kevin Hale | Y Combinator | Kevin Hale - Y Combinator | https://www.youtube.com/watch?v=DOtCl5PU8F0 | https://www.youtube.com/watch?v=DOtCl5PU8F0||How to evaluate Startup Ideas | How to evaluate Startup Ideas |
Fine-tuning your gotomarket strategy | The gotomarket strategy is one of the topics that by far takes most time in discussions regarding investment decisions. This webinar will address the importance of a comprehensive gotomarket strategy and the need for continuously finetuning it for getting your company financed. | Video | Product Development | Mikko Suonenlahti | Invest Horizon | Mikko Suonenlahti - Invest Horizon | https://www.youtube.com/watch?v=DO1rzVdyqY4&list=PLKc-zNjp4oroLAKXN18n59G4sPxF3o4KD&index=3 | https://www.youtube.com/watch?v=DO1rzVdyqY4&list=PLKc-zNjp4oroLAKXN18n59G4sPxF3o4KD&index=3||Fine-tuning your gotomarket strategy | Fine-tuning your gotomarket strategy |
All Things Sales! 16 Mini-Lessons for Startup Founders | As a former CEO and software engineer (Citrix, XenSource, VERITAS, etc.), board member of GitHub (recently acquired by Microsoft), and lecturer in management at the Stanford Graduate School of Busines, a16z general partner Peter Levine is constantly asked “Why sales?” by entrepreneurs and technical founders. He himself used to hold the “engineer-centric” view that if you build a great product, customers will come. But the fact is, all world-class companies must have a strong sales force. So — how do they get there? How does a technical founder begin to build a top tier sales motion? | Video | Sales | Peter Levine | a16z | Peter Levine - a16z | https://a16z.com/2018/09/02/sales-startups-technical-founders/ | https://a16z.com/2018/09/02/sales-startups-technical-founders||All Things Sales! 16 Mini-Lessons for Startup Founders | All Things Sales! 16 Mini-Lessons for Startup Founders |
These materials and resources are general in nature to be used by projects and startups at their own discretion. The consortium is not liable for any recommendations held within.